"The Bunny"

The Playboy bunny logo is one of the most recognizable logos in the world.

In 1953, the Playboy magazine was masterminded by the one & only, Hugh Hefner. Playboy has since expanded & diversified to selling videos, network TV, online gambling, and clothing. Its generated revenue is $338.15 million as of 2005.

Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.

Even if you would never purchase a product sold by Playboy, it’s undeniable that the brand is powerful and has lived a long and prosperous life.

Be Yourself:

• SEO
• Differentiate
• True Colors
• Got Milk?


For more S.O.S, contact Kathleen Milbier at AddVenture. k.milbier@addv.com